The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 22, 2019
Filed:
Jul. 24, 2015
Adobe Systems Incorporated, San Jose, CA (US);
Harsh Jhamtani, Kanpur, IN;
Shriram V. S. Revankar, Bangalore, IN;
Moumita Sinha, Kolkata, IN;
Balaji Vasan Srinivasan, Chennai, IN;
Anandhavelu Natarajan, Kangayam, IN;
Adobe Inc., San Jose, CA (US);
Abstract
In embodiments of identifying the end of an on-line cart session, an analytics application captures user click inputs on pages of a Web site, where the user click inputs include adding one or more items for purchase to an on-line cart associated with the Web site. The analytics application then utilizes a predictive model, as well as user and session features of the on-line cart session, to predict whether a previous user click input is the last user click input associated with the on-line cart session, indicating an end of the session. A notification can then be provided that the on-line cart session has ended based on the prediction of the last user click input associated with the on-line cart session. The analytics application or the marketer can then retarget a user associated with the on-line cart session, such as with a message pertaining to the on-line cart session.