The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 15, 2019
Filed:
Oct. 18, 2016
Prime Research Alliance E, Inc.;
John A. Schlack, Quakertown, PA (US);
Andrew Sutton, Norristown, PA (US);
Andrew J. Rampulla, Harleysville, PA (US);
Charles A. Eldering, Furlong, PA (US);
Abstract
In one embodiment, a computer-implemented method includes monitoring a plurality of actions and inactions with video controls of a particular viewer during a first session, wherein the plurality of actions and inactions form a session profile that represents the particular viewer's short-term viewing habits; correlating one or more session profiles that have similar category values to create a signature profile having signature categories that represents the long-term viewing habits of a particular viewer; and matching a new session profile with an existing signature profile to determine a particular viewer for targeted advertising purposes.