The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 15, 2019
Filed:
Mar. 27, 2012
Jamieson Kerns, Santa Monica, CA (US);
Jamieson Kerns, Santa Monica, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Systems and methods for determining a billing level for an advertisement provided to a user based on monitored user interaction with the advertisement are provided. A streaming component streams a media advertisement to a device in a format that allows user interaction with the media advertisement. A monitoring component monitors duration of user interaction with the advertisement, and an analysis component determines level of billing associated with the advertisement based at least in part on the monitored duration of user interaction with the advertisement. In an aspect, the analysis component determines a cumulative playing period of the advertisement based on the monitored user interaction and determines the level of billing based in part on the cumulative playing period.