The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 08, 2019
Filed:
Mar. 23, 2016
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Omar Alonso, Redwood Shores, CA (US);
Jake Hofman, New York, NY (US);
Vasileios Kandylas, Sunnyvale, CA (US);
Siddhartha Sen, New York, NY (US);
Serge-Eric Tremblay, San Jose, CA (US);
MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);
Abstract
Techniques for designing an awareness engine that organizes and serves popularly discussed and viral online content in response to user search queries. In an aspect, quality online content is identified by analyzing posts by users of a social network over specific time periods. For each item of quality online content identified, a virality score is calculated, and a social signature is constructed. The social signature can be constructed from the content itself, as well as from posts referencing the content. Based on this processing, relevant quality online content having the highest virality scores may be retrieved and served in response to user queries. Further techniques are provided for designing a user interface for the awareness engine.