The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10175862 B1

PDF
Full Text
Expired
Date of Patent:
Jan. 08, 2019

Filed:

Dec. 12, 2013
Applicant:

Excalibur Ip, Llc, New York, NY (US);

Inventors:

Ashit Gandhi, Marietta, GA (US);

Vincent Sollicito, Smithstone, GA (US);

Marc Bishop, Palo Alto, CA (US);

Stephen Miller, San Francisco, CA (US);

Assignee:

EXCALIBUR IP, LLC, New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/0484 (2013.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06F 3/04842 (2013.01); H04L 67/02 (2013.01); H04L 67/36 (2013.01);
Abstract

Methods and apparatus for providing an advertisement in a sidebar, and/or in a slidesheet associated with an application module displayed in the sidebar. The advertisement is targeted to the sidebar user based upon user specific information maintained by a content provider. The user specific information can comprise, sidebar application information, user preference information, shared user information and other information associated with the user that can be used to select an advertisement targeted to the user. An advertisement displayed in a slidesheet can be selected based upon user information and/or the functionality provided by the application module associated with the slidesheet.


Find Patent Forward Citations

Gandhi, Ashit. (2019). Targeted sidebar advertising (U.S. Patent No. 10175862). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10175862

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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