The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 01, 2019
Filed:
May. 22, 2007
Tamara Gaffney, Belmont, CA (US);
Kanishka Agarwal, San Francisco, CA (US);
Tamara Gaffney, Belmont, CA (US);
Kanishka Agarwal, San Francisco, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
A method and system for generating information about portable device advertising is disclosed. Embodiments are directed to a mechanism for distinguishing advertisements accessed by, actual portable devices and/or emulated portable devices, where the distinguished advertisements may then be used to generate information about portable device advertising. The advertisements may be communicated via any advertising medium accessible to portable devices, systems emulating portable devices, etc. Additionally, access to the advertisements may be controlled by actual usage of devices, or alternatively, by simulated usage of the devices in accordance with determined simulation parameters. Actual device usage may also be gathered and accessed to configure and/or adjust the simulation parameters used in the simulations.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile