The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 01, 2019
Filed:
Oct. 01, 2004
Michael L. Kline, Bell Canyon, CA (US);
Robert Kendrick Spitz, Amherst, NH (US);
Leon Frederick Simmonds, Jr., North Hills, CA (US);
Jonathan Daniel Myron, Woodland Hills, CA (US);
Thomas Richard Hubbard, San Ramon, CA (US);
Michael L. Kline, Bell Canyon, CA (US);
Robert Kendrick Spitz, Amherst, NH (US);
Leon Frederick Simmonds, Jr., North Hills, CA (US);
Jonathan Daniel Myron, Woodland Hills, CA (US);
Thomas Richard Hubbard, San Ramon, CA (US);
REACHLOCAL, INC., Encino, CA (US);
Abstract
Disclosed are methods and apparatus, including computer program products, implementing and using techniques for generating advertisement information for performing a marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. A plurality of electronic publishers in communication with the data network are used. In one aspect, the method includes receiving, over the data network, information describing subject matter of the marketing campaign. Advertisement information is generated based on the received information describing the marketing campaign subject matter. A plurality of instantiations of the advertisement information are generated using publisher parameters associated with the electronic publishers. Each instantiation is in a format appropriate for a respective one of the electronic publishers. At least one of the generated instantiations is provided to the respective electronic publisher over the data network.