The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 25, 2018

Filed:

Mar. 31, 2016
Applicant:

Viacom International Inc., New York, NY (US);

Inventors:

Gregg William Riedel, New York, NY (US);

Glenn Goldstein, New York, MA (US);

Assignee:

VIACOM INTERNATIONAL INC., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2183 (2011.01); H04N 21/258 (2011.01); H04N 21/45 (2011.01); H04N 21/81 (2011.01); H04N 21/262 (2011.01); H04N 21/434 (2011.01); H04N 21/438 (2011.01);
U.S. Cl.
CPC ...
H04N 21/25891 (2013.01); H04N 21/2183 (2013.01); H04N 21/262 (2013.01); H04N 21/4345 (2013.01); H04N 21/4383 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01);
Abstract

A device, system, and method synthesizes personalized linear television experiences from on-demand assets, live event video, streaming graphics, and dynamic ad insertion, where portions of the broadcast day are scheduled for globally shared viewing events, where other portions are scheduled for distinct programming for various audience segments. Vector graphics are streamed independently of the video and rasterized locally to improve quality and contextualization of the graphics layer while gaining the efficiency of leveraging the same cached video assets for linear and on-demand applications. The system includes origination services transforming and publishing linear television schedules, video, and graphics to a distribution cache, a live event server streaming live performances, an advertising server providing targeted advertising, a personalization server, and assembly services stitching the elements to create a continuous experience of video and graphics for a media player to receive and render for each channel selected by the viewer.


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