The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 25, 2018
Filed:
Nov. 24, 2014
Amobee, Inc., Redwood City, CA (US);
Shahriar Shariat, Redwood City, CA (US);
Sumit Rangwala, Fremont, CA (US);
Ali Dasdan, San Jose, CA (US);
Amobee, Inc., Redwood City, CA (US);
Abstract
Methods and apparatus for identifying on-line users for advertisement or content targeting are disclosed. Historical user data is obtained in association with user identifiers, which have been unambiguously determined. The historical user data includes event data for one or more on-line user events that have occurred for each user identifier. The historical user data also specify fingerprint vectors of characteristic values that are each associated with specific ones of the user identifiers. A current one of the fingerprint vectors that is ambiguously associated with two or more user identifiers is received. A first user identifier is selected from the associated two or more user identifiers of the current fingerprint vector based on the event data of the historical user data. The selected first user identifier is provided to a server configured to provide advertisement or content based on user profile data that is obtainable for such selected first user identifier.