The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 25, 2018

Filed:

Mar. 13, 2015
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventor:

Giovanni Zappella, Berlin, DE;

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30539 (2013.01); G06F 17/3053 (2013.01); G06F 17/30643 (2013.01); G06F 17/30867 (2013.01);
Abstract

Data mining systems and methods are disclosed for evaluating pairwise substitutability relationships among items. For example, a pairwise similarity measure may correspond to a value quantifying the extent to which an item A is favored over an item B by a population of users. Given a base item selected by a user, the system may select a candidate item from a set of potential substitute items for the base item based on current estimates of corresponding pairwise similarities. The system may then present the candidate item to the user in a context of comparison against the base item and obtain an indication of user preference between the two. The system may then update corresponding pairwise similarities based on the indication of preference.


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