The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 04, 2018

Filed:

Dec. 19, 2007
Applicants:

Ebbe Altberg, Mill Valley, CA (US);

Jonathan Chang, Daly City, CA (US);

Scott Faber, San Francisco, CA (US);

Ron Hirson, San Francisco, CA (US);

Sean Van Der Linden, Berkeley, CA (US);

Inventors:

Ebbe Altberg, Mill Valley, CA (US);

Jonathan Chang, Daly City, CA (US);

Scott Faber, San Francisco, CA (US);

Ron Hirson, San Francisco, CA (US);

Sean Van Der Linden, Berkeley, CA (US);

Assignee:

YELLOWPAGES.COM LLC, D/FW Airport, TX (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 30/06 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0205 (2013.01); G06Q 30/0225 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0259 (2013.01); G06Q 30/0601 (2013.01);
Abstract

Methods and apparatuses to dynamically customize a listing to track a selected type of responses to be generated from a presentation of the customized listing, where the selection of the type of responses is based at least in part on one or more characteristics of the request for the listing. One embodiment includes receiving a request for a listing of an entity; determining a characteristic of the request; selecting a type of responses for the listing based on the determined characteristic; generating a version of the listing to track the type of responses that are responsive to a presentation of the listing; and providing the version of the listing in response to the request.


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