The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 04, 2018
Filed:
Sep. 09, 2016
Google Inc., Mountain View, CA (US);
Guannan Zhang, Beijing, CH;
Zhenguo Ou, Beijing, CH;
Google LLC, Mountain View, CA (US);
Abstract
Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.