The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 27, 2018
Filed:
Jun. 21, 2011
Aleksei Tolompoiko, Cumming, GA (US);
Justin Haygood, Marietta, GA (US);
Phillip J. Markert, Jr., Kennesaw, GA (US);
Timothy C. Van Meter, Atlanta, GA (US);
Aleksei Tolompoiko, Cumming, GA (US);
Justin Haygood, Marietta, GA (US);
Phillip J. Markert, Jr., Kennesaw, GA (US);
Timothy C. Van Meter, Atlanta, GA (US);
SIZMEK TECHNOLOGIES, INC., Atlanta, GA (US);
Abstract
A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script.