The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 20, 2018
Filed:
Oct. 27, 2014
Amobee, Inc., Redwood City, CA (US);
Ali Dasdan, San Jose, CA (US);
Santanu Kumar Kolay, San Jose, CA (US);
Sumit Rangwala, Fremont, CA (US);
Amobee, Inc., Redwood City, CA (US);
Abstract
Methods and apparatus for finding detecting unique on-line users for advertisement or content targeting are disclosed. A bid request with initial fingerprint context data for a user and for content that is requested by such user is received at a bid management system, and the bid request is received with or without a user identifier. At the bid management system, an optimum bid for the bid request is determined based on the initial fingerprint context data for the user and the content. The optimum bid with a reference to an advertisement and a script for obtaining additional fingerprint context data from a device of the user is sent from the bid management system. The additional fingerprint context data is received and a unique user identifier is assigned in association with a combination of the initial and additional fingerprint context data.