The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 20, 2018

Filed:

Feb. 22, 2013
Applicant:

Cox Communications, Inc., Atlanta, GA (US);

Inventor:

Louise Mary Wasilewski, Atlanta, GA (US);

Assignee:

Cox Communications, Inc., Atlanta, GA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01);
Abstract

Transmitting entertainment information for presentation to a user and receiving, on behalf of the user, user response information responsive to the entertainment information is disclosed. The entertainment information may include a set of questions such as trivia-related questions or polling questions. The user response information may indicate a set of corresponding responses provided by the user in response to the set of questions. The entertainment information may be identified based on available historical preference data associated with the user, demographic data associated with the user or may be randomly selected to gauge user interest. User psychographic data associated with the user may be generated based at least in part on the user response information. At least one offering for targeting to the user such as a product or service offering or a targeted advertisement may be identified based on the user psychographic data and may be transmitted for presentation to the user.


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Wasilewski, Louise. (2018). Targeting offerings to a customer based on psychographic information (U.S. Patent No. 10134057). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10134057

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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