The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 13, 2018
Filed:
Oct. 26, 2015
Applicant:
Gvbb Holdings S.a.r.l., Luxembourg, LU;
Inventors:
Alex Holtz, Suwanee, GA (US);
Charles Meyer, Nevada City, CA (US);
Assignee:
GVBB HOLDINGS S.A.R.L., Luxembourg, LU;
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 21/25 (2011.01); H04N 21/466 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0276 (2013.01); H04N 21/252 (2013.01); H04N 21/4667 (2013.01);
Abstract
An analytic platform, article of manufacture, system, computer-readable medium, and method for selecting and inserting advertisements for delivery to a content viewing device. A plurality of advertising metrics are generated from data originating from a plurality of content viewing devices. Then, an advertisement is selected for presentation along with content directed to one of the content viewing devices, the advertisement being selected based on the advertising metrics. Once selected, the advertisement is added to the content for delivery to said one of the content viewing devices.