The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 13, 2018
Filed:
Aug. 07, 2017
Invidi Technologies Corporation, Princeton, NJ (US);
Patrick M. Sheehan, Jamison, PA (US);
Bruce J. Anderson, Chesterfield, NJ (US);
Daniel C. Wilson, Edmonton, CA;
Alden Lloyd Peterson, II, New Providence, NJ (US);
Michael Cristofalo, Doylestown, PA (US);
INVIDI TECHNOLOGIES CORPORATION, Princeton, NJ (US);
Abstract
A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.