The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 06, 2018

Filed:

Apr. 08, 2016
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

David Vickrey, Mountain View, CA (US);

Khalid Bakry El-Arini, Fremont, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01); H04L 29/06 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
H04L 67/22 (2013.01); G06F 17/3053 (2013.01); H04L 65/403 (2013.01);
Abstract

An online system receives a posted content item from a posting user. The online system labels the posted content item with an audience, the audience being a subset of a group of users having an affinity to a topic of the online system, the subset of the group of users sharing a particular treatment regarding the topic. After identifying an opportunity to present content to a viewing user, the online system selects candidate content items, and scores each candidate content item by determining whether the candidate content item is associated with an audience that includes the viewing user, and if so, modifying the score of the candidate content item to be higher. The online system ranks the candidate content items based on the associated score, selects a subset of the candidate content items based on the associated ranking, and presents the selected subset to the viewing user.


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