The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 30, 2018

Filed:

Mar. 13, 2018
Applicant:

Prime Research Alliance E., Inc., Tortola, VG;

Inventors:

Charles A. Eldering, Doylestown, PA (US);

Gregory C. Flickinger, Furlong, PA (US);

John P. Blasko, New Hope, PA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/235 (2011.01); H04N 21/2668 (2011.01); H04N 21/234 (2011.01); H04N 21/81 (2011.01); H04N 21/262 (2011.01); H04N 21/258 (2011.01); H04N 21/2543 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/23424 (2013.01); H04N 21/2543 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/262 (2013.01); H04N 21/812 (2013.01);
Abstract

In one embodiment, a method for managing advertisement opportunities in a network environment includes retrieving advertisement parameters supplied by an advertiser; creating at least one program substream by dividing a program stream; identifying avails that are positioned within the program stream and dividing the avails into one or more subavails in the at least one program substream; retrieving subscriber characteristics related to viewers of the at least one program substream; and correlating the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails.


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