The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 30, 2018
Filed:
Sep. 17, 2014
Facebook, Inc., Menlo Park, CA (US);
Jason George McHugh, Seattle, WA (US);
Sean Michael Snyder, Seattle, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A report execution engine processes reports for evaluating advertising campaigns. The report execution engine maintains a plurality of generators, each generator including instructions to generate execution plans for one or more columns of a report. The report execution engine uses different generators for generating sub-plans for processing columns of the report. A generator generates a sub-plan for processing a column of the report and invokes other generators for generating sub-plans for remaining columns of the report. The generator receives a sub-plan for the remaining columns of the report from another generator and generates a combined execution plan based on the sub-plans. An execution plan comprises a hierarchical structure of nodes, each node representing a portion of computation of the report. The report execution engine generates the report based on the execution plan and sends the results for presentation.