The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 23, 2018

Filed:

Nov. 16, 2015
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Ankita Goel, Mountain View, CA (US);

Jeromy William Henry, Aptos, CA (US);

Emily Moxley, Mountain View, CA (US);

Jeremy Silber, New York, NY (US);

Kai Conragan, Moss Beach, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01); G06F 17/30 (2006.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04L 67/327 (2013.01); G06F 17/3089 (2013.01); G06F 17/30554 (2013.01); H04L 67/22 (2013.01); H04L 67/42 (2013.01);
Abstract

A method performed at a server system includes: receiving a request from a client device for an information page associated with an entity of an entity class; identifying historical user activity logged by the server system associated with users with respect to one or more of the entity and the entity class; identifying information and multiple information types associated with the entity; generating and formatting a structured information page structured according to the identified information types, where the identified information types include predefined information types and dynamically selected information types, and the dynamically selected information types are selected from a set of candidate information types in accordance with relative importance of the candidate information types as determined by the server system based on the historical user activity; populating the structured information page with the identified information; and transmitting the structured information page to the client device for display.


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