The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 23, 2018

Filed:

Feb. 25, 2015
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Utku Irmak, San Francisco, CA (US);

Sean Seol Woong Choi, Los Angeles, CA (US);

Lawrence Yuan, Campbell, CA (US);

Benjamin Lai, Mountain View, CA (US);

Wynn Chen, San Francisco, CA (US);

Assignee:
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 12/58 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
H04L 51/32 (2013.01); G06Q 50/01 (2013.01);
Abstract

Techniques for onboarding users to online product features are described. According to various embodiments, email content data describing an email type of an email to be transmitted to a particular member is accessed. Information identifying a plurality of candidate onboarding content items associated with the email type is also accessed. Feature data including member onboarding content item interaction data describing the particular member's interactions with various onboarding content items is also accessed. Thereafter, for the particular member and the email type, a relevance score is generated for each of the candidate onboarding content items, based on the email content data and the member onboarding content item interaction data. Each of the relevance scores may indicate a likelihood that the particular member selects the corresponding candidate onboarding content item. A specific onboarding content item is then selected from the plurality of candidate onboarding content items, based on the generated relevance scores.


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