The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 23, 2018
Filed:
Dec. 01, 2009
Igor Y. Gershfang, Chicago, IL (US);
Rick A. Hamilton, Ii, Charlottesville, VA (US);
Neil A. Katz, Parkland, FL (US);
James W. Seaman, Falls Church, VA (US);
Adam R. Snopek, Chicago, IL (US);
Richard Young, Chicago, IL (US);
Igor Y. Gershfang, Chicago, IL (US);
Rick A. Hamilton, II, Charlottesville, VA (US);
Neil A. Katz, Parkland, FL (US);
James W. Seaman, Falls Church, VA (US);
Adam R. Snopek, Chicago, IL (US);
Richard Young, Chicago, IL (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Aspects of this invention are directed toward determining the effectiveness of advertising in a virtual universe. Specifically, under the present invention, a visit by an avatar to a region of the VU that includes targeted advertising content is registered. Then, the following avatar attributes are determined: a proximity to the target advertising content by the avatar; an avatar directionality of the avatar with respect to the target advertising content; a camera directionality of a camera object associated with the avatar; and a time with respect to which the avatar may be exposed to the target advertising content in the region. Thereafter, at least one score is assigned to the visit, the proximity, the directionality, and the time. An effectiveness score is then calculated based on the at least one score. The overall effectiveness of the target advertising content is then calculated based on the at least one score.