The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 16, 2018

Filed:

Dec. 14, 2015
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Omkar Muralidharan, Sunnyvale, CA (US);

Liadan OCallaghan, Menlo Park, CA (US);

Christopher Davis Monkman, Sunnyvale, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/21 (2006.01); G06F 17/30 (2006.01); H04L 29/08 (2006.01); G06F 17/22 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30893 (2013.01); G06F 17/30905 (2013.01); H04L 67/02 (2013.01); H04L 67/20 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for evaluating digital content. In one aspect, a system includes a distributed computing system that access the third-party corpus database to evaluate the various third-party content, based at least in part on the one or more parameters, and transmit digital data corresponding to a set of the various third-party content to a user device. The evaluation can include a first evaluation process that provides a cost-prominence relationship for various third party content and is used, in part, to select a format for at least some of the third-party content, and a second evaluation process that is used to select locations of an electronic document for at least some of the third-party content. The multiple evaluation processes can be completed in less time than a combinatorial evaluation process.


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