The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 02, 2018
Filed:
Oct. 20, 2015
Amazon Technologies, Inc., Seattle, WA (US);
Rajeev Ramnarain Rastogi, Bangalore, IN;
Varnit Agnihotri, Shikohabad, IN;
Rushi Bhatt, Bangalore, IN;
Srujana Merugu, Bangalore, IN;
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Data mining systems and methods are disclosed for associating users with items based on underlying personas. The system associates each user account with one or more underlying personas that contribute to the user's interactions with different items, and models user-to-item associations in accordance with the underlying personas based on probabilistic matrix factorization. The system may further predict an active persona for a user based on the user's recent interactions with items and make item related recommendations that are oriented to the active persona.