The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 02, 2018
Filed:
Jul. 13, 2012
Steven C. Bredenberg, Campbell, CA (US);
Michael Froimowitz Greenzeiger, Sunnyvale, CA (US);
Steven C. Bredenberg, Campbell, CA (US);
Michael Froimowitz Greenzeiger, Sunnyvale, CA (US);
Apple Inc., Cupertino, CA (US);
Abstract
Disclosed herein are systems, methods, and non-transitory computer-readable storage media for presenting event data in a heat-map interface. Event data describing user interactions with a content item can be gathered and used to generate the heat map. The gathered event data can be filtered prior to processing to exclude unnecessary or irrelevant event data. The event data can be filtered based on numerous criteria such as a determined type of user interaction, demographic data, location of the event data, content item, etc. Filtering rules can be based on an analysis of the content item to determine what event data to exclude and current performance of the system. The filtered event data can be presented in a heat-map interface that represents the frequency at which event data occurs on an item of content based on location. The event data is analyzed to determine optimization rules that dictate selection of content items.