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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10085073 B1

PDFFull Text
Date of Patent:
Sep. 25, 2018

Filed:

Jul. 25, 2016

Targeting tv advertising slots based on consumer online behavior

Applicant:

Videoamp, Inc., Santa Monica, CA (US);

Inventors:

Debajyoti Ray, Marina del Ray, CA (US);

Ross McCray, Santa Monica, CA (US);

David Gullo, Laguna Hills, CA (US);

Jay Prasad, San Francisco, CA (US);

Assignee:

VideoAmp, Inc., Los Angeles, CA (US);

Attorneys:

McDermott Will & Emery LLP

Richard G. A. Bone

Primary Examiner:

Randy A Flynn

Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/45 (2011.01); H04N 21/643 (2011.01); H04N 21/845 (2011.01); H04N 21/472 (2011.01); G06Q 30/02 (2012.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0275 (2013.01); H04L 65/4084 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/4532 (2013.01); H04N 21/64322 (2013.01); H04N 21/8456 (2013.01); H04L 65/4076 (2013.01); H04N 21/47202 (2013.01);
Abstract

Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.

Find Patent Forward Citations

Ray, Debajyoti. (2018). Targeting tv advertising slots based on consumer online behavior (U.S. Patent No. 10085073). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10085073

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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