The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 25, 2018
Filed:
Sep. 30, 2014
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
Subramaniam Satyamoorthy, Oldsmar, FL (US);
Sean C. Breedlove, Schaumburg, IL (US);
Robert J. Fischer, Schaumburg, IL (US);
Leslie Wood, Schaumburg, IL (US);
Perry J. Fisch, Schaumburg, IL (US);
Carleton W. Spaulding, Schaumburg, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to generate a media rank. An example disclosed method includes (a) identifying households in which the product of interest was purchased, (b) calculating consumption factors for respective ones of the households based on a consumption total of the product of interest for the corresponding household and a household weight, (c) selecting first candidate media of interest, (d) calculating a rating value indicative of a relevance of the product of interest to the candidate media of interest based on the mathematical product of the consumption factor and a viewing time for corresponding ones of the households, (e) repeating (c) and (d) for second media, and (f) ranking the first and second media for the product of interest.