The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 18, 2018
Filed:
Aug. 18, 2014
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
Jan Besehanic, Tampa, FL (US);
Paul Mears, Safety Harbor, FL (US);
Joseph G. Milavsky, Dunedin, FL (US);
Robert A. Luff, Wittman, MD (US);
Arun Ramaswamy, Tampa, FL (US);
David Howell Wright, Safety Harbor, FL (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. A disclosed example method includes receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member, determining a most used Internet Protocol address from the plurality of Internet Protocol addresses, accessing geographic information and determining a geographic location corresponding to the most used Internet Protocol address, accessing demographic information and determining a demographic profile associated with the geographic location, and associating at least one of the geographic location or the demographic profile with the media device.