The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 11, 2018

Filed:

Jul. 25, 2008
Applicants:

Christopher William Higgins, Portland, OR (US);

Marc Davis, San Francisco, CA (US);

Joseph O'sullivan, Oakland, CA (US);

Ronald Martinez, San Francisco, CA (US);

Inventors:

Christopher William Higgins, Portland, OR (US);

Marc Davis, San Francisco, CA (US);

Joseph O'Sullivan, Oakland, CA (US);

Ronald Martinez, San Francisco, CA (US);

Assignee:

EXCALIBUR IP, LLC, New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0225 (2013.01); G06Q 30/0241 (2013.01); G06Q 50/01 (2013.01);
Abstract

A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.


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