Mobile application builder program and its functionality for application development, providing the user an improved search capability for an expanded generic search based on the user's search criteria

Abstract

A mobile 'Applications Builder' established on the user's mobile handheld device creates a bucket or container for mobile applications (Apps) and selectively downloads applications that are appropriate to a search initiated by the consumer. The user search inputs are used as a contextualization input to identify the relevant product, service or brand and identify the Apps of companies that fall within the search parameters. The identified Apps are downloaded into a bucket and made available to the user to enable his search using tokens or logos for the products, services and brands he is interested in. Users can perform searches using scanned visual logos or visual tokens scanned. Visual tokens and logos contained within the bucket can be used to reduce the customer's effort during the search, while providing enlarged access to related items for consideration by the user as a marketing tool.