The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 04, 2018
Filed:
Nov. 02, 2015
Turner Broadcasting System, Inc., Atlanta, GA (US);
Wassim Samir Chaar, Coppel, TX (US);
José Antonio Carbajal Orozco, Atlanta, GA (US);
Peter Alexander Williams, Atlanta, GA (US);
TURNER BROADCASTING SYSTEM, INC, Atlanta, GA (US);
Abstract
Schedule spot counts for allocations of spots are generated based on a selling title and week combination structure for a pending deal for an advertiser, and simulated spot schedules are generated based on schedule spot counts for the advertiser for a quarter. Estimates of unduplicated audience for new spot schedules are generated based on corresponding attributes for each simulated spot schedule and a proposal for the advertiser's deal is generated based on the unduplicated audience estimates. Half-hour assignments within selling title-weeks are generated based on the schedule spot counts, and are randomly sampled over the quarter to generate the simulated spot schedules. The sampling may be constrained to allow one unit from any simulated spot schedule to air in a half-hour assignment on any given network and selection of half-hour assignments for unit placement are constrained to a specified subset of time, and/or a selling category on networks of interest.