The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 04, 2018
Filed:
Nov. 09, 2006
James D. Barnes, Overland Park, KS (US);
Sanjay K. Sharma, Olathe, KS (US);
Peter H. Distler, Overland Park, KS (US);
James D. Barnes, Overland Park, KS (US);
Sanjay K. Sharma, Olathe, KS (US);
Peter H. Distler, Overland Park, KS (US);
Sprint Communications Company L.P., Overland Park, KS (US);
Abstract
Generally, an illustrative system for optimizing an advertising campaign on a mobile device includes a graphic user interface for accessing by at least one of a carrier and an advertiser, a data store, a campaign delivery engine for delivering advertisements into content provider spots and recording events into the data store, and an optimization engine. The optimization engine can support the graphic user interface and analyze one or more campaign events each linked with corresponding subscriber demographic data obtained from the data store for adjusting the advertising campaign during its run. The illustrative system can also support one or more methods disclosed herein.