The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 04, 2018

Filed:

Jul. 13, 2016
Applicant:

Uber Technologies, Inc., San Francisco, CA (US);

Inventors:

Maya Paritosh Choksi, San Francisco, CA (US);

Molly Nix, San Francisco, CA (US);

Assignee:

Uber Technologies, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 40/00 (2012.01); G06F 3/0485 (2013.01); G08G 1/127 (2006.01);
U.S. Cl.
CPC ...
G06F 17/3053 (2013.01); G06F 3/0485 (2013.01); G06F 17/30554 (2013.01); G06Q 40/12 (2013.12); G08G 1/127 (2013.01);
Abstract

A transport facilitation system can receive content items for display on driver devices associated with an on-demand transportation service. Using stored driver data for a driver, the system can filter the content items into a filtered subset of content items relevant to the driver. The system can receive location data from a driver device indicating a current location of the driver as the driver travels throughout a given region, and determine a degree of relevance for each of the filtered subset of content items based, at least in part, on the current location of the driver. The system can generate a set of ranked content items for display on the driver device based on the determined degree of relevance for each of the filtered subset of content items, and provide the set of ranked content items for display on the driver device.


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