The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 28, 2018

Filed:

Mar. 03, 2017
Applicant:

The Nielsen Company (Us), Llc, New York, NY (US);

Inventors:

John R. Burbank, New York, NY (US);

Madhusudhan Reddy Alla, Allen, TX (US);

Assignee:

THE NIELSEN COMPANY (US), LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 29/06 (2006.01); H04L 9/32 (2006.01); H04L 29/08 (2006.01); H04W 12/02 (2009.01); G06F 21/62 (2013.01); G06Q 50/00 (2012.01); G06F 17/30 (2006.01); H04L 12/58 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04L 9/3247 (2013.01); G06F 17/30864 (2013.01); G06F 17/30867 (2013.01); G06F 21/6245 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0277 (2013.01); G06Q 50/01 (2013.01); H04L 9/32 (2013.01); H04L 51/32 (2013.01); H04L 63/0414 (2013.01); H04L 63/0428 (2013.01); H04L 67/22 (2013.01); H04W 12/02 (2013.01); G06F 2221/2101 (2013.01); G06F 2221/2107 (2013.01); G06F 2221/2135 (2013.01);
Abstract

Disclosed examples involve sending an encrypted identifier to a corresponding database proprietor via a network communication from a server of an audience measurement entity, the encrypted identifier identifying at least one of a device or a user of the device; receiving user information corresponding to the encrypted identifier from the corresponding database proprietor; and associating the user information with at least one of a search term collected at the device or a media impression logged for media accessed via the device.


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