Systems and methods for instant generation of human understandable audience insights

Abstract

Systems and methods for generating human readable natural language summary for campaign audience are provided. The system includes a memory storing a database including audience segments and tags related to the audience segments. A computer server is in communication with the memory and the database, the computer server programmed to: obtain campaign delivery feed data related to a plurality of campaigns from at least one advertiser in a preset time period; obtain audience feed data including tag information from a data provider; cluster the tag information to find term frequencies for each term in the tag information; identify human understandable terms from the clustered tag information by removing noisy terms; and generate a human understandable report using the human understandable terms in a timely fashion.