The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 14, 2018
Filed:
Sep. 10, 2013
Google Inc., Mountain View, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Tarun Kumar Jain, Sunnyvale, CA (US);
Srdjan Petrovic, Palo Alto, CA (US);
Arnar Mar Hrafnkelsson, Los Altos, CA (US);
William S. Robinson, Chicago, IL (US);
Alan Blount, Cambridge, MA (US);
David L. Jones, Sunnyvale, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for selecting content. A method includes: receiving an initial request for content that is to be presented along with search results responsive to a search request; identifying one or more eligible content items from the candidate content items that satisfy the initial request; receiving information describing the search results; re-processing the initial request using the information including one or more of adding other eligible content items, removing one or more previously eligible content items, adjusting a quality score or a bid associated with one or more eligible content items, or re-ranking the eligible content items; conducting an auction based on ranked eligible content items; and selecting one or more content items from among the eligible content items based on the results of the auction and transmitting the selected one or more content items.