The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 07, 2018
Filed:
Jun. 11, 2015
Oracle International Corporation, Redwood Shores, CA (US);
Stephen John Papa, San Jose, CA (US);
David Abraham Wiener, Cupertino, CA (US);
Stephen Streich, Toronto, CA;
Taha Sheikh, Mississauga, CA;
ORACLE INTERNATIONAL CORPORATION, Redwood Shores, CA (US);
Abstract
The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for building and operating a match cooperative without handling personally identifiable information. The various embodiments address the problem of discovering attributes pertaining to a particular user without sharing personally identifiable information pertaining to that particular user. More specifically, the claimed embodiments are directed to approaches for receiving online and offline PII and NPII associated with various users, obfuscating (e.g., hashing) the PII, and matching the obfuscated PII to the NPII based on various data (e.g., common attributes, etc.) and methods (e.g., deterministic matching, probabilistic matching, etc.). The matched NPII attributes can then be used to target the user associated with the obfuscated PII in online advertising campaigns.