The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 24, 2018
Filed:
Mar. 11, 2014
Applicant:
Prime Research Alliance E., Inc.;
Inventor:
Gregory Flickinger, Furlong, PA (US);
Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/81 (2011.01); H04N 21/482 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/4821 (2013.01);
Abstract
A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.