The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 24, 2018

Filed:

Feb. 13, 2014
Applicant:

Adobe Systems Incorporated, San Jose, CA (US);

Inventors:

Mohit Garg, New Delhi, IN;

Pawan Goyal, Noida, IN;

Vivek Kumar, Noida, IN;

Ankur Jain, Noida, IN;

Assignee:

ADOBE SYSTEMS INCORPORATED, San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01); H04L 12/58 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
H04L 67/306 (2013.01); G06Q 50/01 (2013.01); H04L 51/32 (2013.01);
Abstract

This document describes techniques for associating social data with user profiles. In one or more implementations, a social post is targeted to a population of users on a social network. The social post includes a link to a resource, such as a website. The resource is then monitored for user access via the link. When a user accesses the resource, social data corresponding to the social post is associated with a user profile of the user. The social data can include targeting parameters of the social post, such as an age, sex, or location of users to which the social post is targeted. The social data may also include other parameters related to the content of the social post, such as one or more topics of the social post.


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