The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 24, 2018

Filed:

Sep. 17, 2012
Applicant:

Roku, Inc., Los Gatos, CA (US);

Inventors:

John Tinsman, Santa Cruz, CA (US);

Thomas Huber, Arvada, CO (US);

Thomas Lemmons, Evergreen, CO (US);

Ian Zenoni, Highlands Ranch, CO (US);

Assignee:

ROKU, INC., Los Gatos, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); G06Q 30/02 (2012.01); H04N 21/235 (2011.01); H04N 21/237 (2011.01); H04N 21/431 (2011.01); H04N 21/858 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); H04N 21/237 (2013.01); H04N 21/2353 (2013.01); H04N 21/4316 (2013.01); H04N 21/8583 (2013.01);
Abstract

In various example embodiments, a system and method for automatic localization of advertisements is provided. In example embodiments, a transmission signal is received. A portion of the transmission signal is identified. A determination of whether localized advertisement data corresponds to the identified portion is performed. Localized advertisement data that correspond to the identified portion of the transmission signal is retrieved. The localized advertisement data is then inserted into the identified portion of the transmission signal to generate an altered signal. The altered signal is transmitted to a user device.


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