Real time statistics extraction from arbitrary advertising audiences

Abstract

A system, method, apparatus, and processor readable storage media are described for real-time computation of statistics between audiences including, but not limited to, correlations, comparative metrics, and/or other statistical analysis for the audiences. Embodiments enable a user to specify a query that defines a specific audience for analysis in real-time. A past time period may be determined that indicates the amount of historical data that is to be analyzed to generate the statistical comparisons and/or correlations. Employing the user-specified query, statistical comparisons and/or correlation may be provided, based on an analysis of retrieved historical audience data for the time period. Embodiments may also enable a user to generate new statistics in real-time through modification of the audience in one or more iterations. Embodiments may also enable a user to filter, sort, and search through audiences by setting desired statistical boundaries for the resulting audience set.