The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 24, 2018
Filed:
Apr. 06, 2015
Paypal, Inc., San Jose, CA (US);
Ranjan Sinha, San Jose, CA (US);
Charles Bracher, Santa Cruz, CA (US);
Matthias Spycher, Santa Clara, CA (US);
PAYPAL, INC., San Jose, CA (US);
Abstract
A personalization system includes a user events module configured to receive a plurality of user events, each user event of the plurality of user events including one or more of a transactional event and a behavioral event associated with the online user, and a personalization cluster including a plurality of personalization servers, each personalization server of the plurality of personalization servers configured to receive a personalization request from a requesting system, the personalization request including a plurality of intermediate results identified by the requesting system, each intermediate result representing a possible outcome that may be presented by the requesting system to the online user, compute a score for each intermediate result of the plurality of immediate results based at least in part on the plurality of user events, thereby generating a plurality of scores, and return the plurality of scores to the requesting system.