The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 17, 2018
Filed:
Sep. 01, 2015
Turner Broadcasting System, Inc., Atlanta, GA (US);
Wassim Samir Chaar, Coppell, TX (US);
David James Benoit, Fayetteville, GA (US);
TURNER BROADCASTING SYSTEM, INC., Atlanta, GA (US);
Abstract
An advertisement scheduler in the television advertisement scheduling system receives a commercial break schedule generated from a completed assignment of one or more spots that correspond to the deals comprising advertisers orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The advertisement scheduler may determine representative liability per pending spot for one or more of the deals, and reshuffle the placement of the one or more spots based on the representative liability of the one or more deals in order to minimize liability associated with the one or more deals. The advertisement scheduler may reshuffle the placement of the one or more spots based on a forecast of expected viewership associated with the one or more deals, and generate a finalized commercial break schedule based on the reshuffling.