The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 17, 2018
Filed:
Nov. 12, 2013
Yahoo! Inc., Sunnyvale, CA (US);
Amit Kumar, San Jose, CA (US);
Stephen Kemmerling, Mountain View, CA (US);
Excalibur IP, LLC, New York, NY (US);
Abstract
Methods and systems are provided for use, for example, in e-commerce. E-commerce data from a merchant may be received regarding interactions of customers with a website of the merchant. Characteristics of the e-commerce data may be identified. Based at least in part on the one or more identified characteristics, a plurality of marketing actions may be selected, or automatically selected, that are potentially effective for the merchant. The selected marketing actions may be ranked based at least in part on one or more of a quality score and one or more bids associated with each of the selected marketing actions. A ranked list of the selected marketing actions may be provided, or recommended, to the merchant.