The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 17, 2018
Filed:
Nov. 16, 2015
Excalibur Ip, Llc, New York, NY (US);
Ling-Wei Huang, New Taipei, TW;
Wei-Han Li, New Taipei, TW;
Huai-Hsing Huang, Taipei, TW;
Chia-Yen Liu, Keelung, TW;
Chi-Wa Ng, Macau, CN;
Shih-ting Huang, Taipei, TW;
Shih-Ping Lu, New Taipei, TW;
Dai-Yan Chen, New Taipei, TW;
Pin-Kuan Lee, Taipei, TW;
EXCALIBUR IP, LLC, New York, NY (US);
Abstract
A computer-implemented method for automatically pausing advertisements based on user attention includes rendering a digital video to a user, in response to the user initiating the digital video through a web multimedia player. The computer-implemented method also includes streaming an advertisement to the user once the user begins to watch the digital video and monitoring the user attention as the user watches the advertisement. The user attention is monitored based on keystrokes and mouse movements. Further, the computer-implemented method includes detecting one or more changes in the user attention. Furthermore, the computer-implemented method includes pausing the advertisement automatically at instance of detecting the one or more changes. Moreover, the computer-implemented method includes detecting the one or more changes that directs the user attention to the paused advertisement and resuming streaming of the advertisement.