The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 17, 2018
Filed:
May. 27, 2016
Applicant:
Evidon, Inc., New York, NY (US);
Inventors:
Scott B. Meyer, Mount Kisco, NY (US);
Felix Shnir, Brooklyn, NY (US);
Simeon Simeonov, Lincoln, MA (US);
Edward Kozek, New York, NY (US);
Colin O'Malley, San Francisco, CA (US);
Daniel Jaye, Celebration, FL (US);
Assignee:
Evidon, Inc., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0256 (2013.01); G06Q 30/0277 (2013.01); H04L 67/02 (2013.01);
Abstract
A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.