The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 10, 2018

Filed:

Mar. 14, 2013
Applicant:

Zumobi, Inc., Seattle, WA (US);

Inventors:

John SanGiovanni, Seattle, WA (US);

Benjamin B. Bederson, Chevy Chase, MD (US);

Ben Painter, Seattle, WA (US);

Assignee:

Zumobi, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01); G09G 5/00 (2006.01); G06F 17/21 (2006.01); H04N 21/431 (2011.01); G09G 5/14 (2006.01);
U.S. Cl.
CPC ...
G09G 5/00 (2013.01); G06F 17/211 (2013.01); G09G 5/14 (2013.01); G09G 2340/0407 (2013.01); G09G 2340/0464 (2013.01); G09G 2340/0492 (2013.01); G09G 2340/14 (2013.01); H04N 21/4316 (2013.01);
Abstract

Systems and methods which allow for third party displayed content, which is displayed with primary content, to adapt in response to a change in permitted display space are provided for herein. In some embodiments, third party content may include a plurality of elements where the elements are provided with a different priority ranking. In such examples, in the event that an available display area is reduced, elements with lower priority levels may be reduced at a faster rate with respect to elements of higher levels. Conversely, in the event that an available display area is enlarged, elements with higher priority levels may be enlarged at a faster rate with respect to elements of lower priority levels.


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