The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 10, 2018

Filed:

Jan. 15, 2014
Applicant:

Apple Inc., Cupertino, CA (US);

Inventors:

James L. Bell, San Francisco, CA (US);

Michael Froimowitz Greenzeiger, Sunnyvale, CA (US);

Ryan S. Mehlmauer, San Jose, CA (US);

Daniel Bates, Palo Alto, CA (US);

Assignee:

Apple Inc., Cupertino, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0242 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0252 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01);
Abstract

Method and arrangements are provided to generate supplemental analysis modules for items of invitational content, the modules including an event dictionary and event handlers. Such modules are configured to collect event information at an end user device associated with the operation of an item of invitational content, determine whether the event information corresponds to an entry in the event dictionary, and, upon determining that the event information corresponds to an entry, identify an event handler corresponding to the entry and routing the event information to the event handler, where the event handler is configured for generating an event message.


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