The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 19, 2018
Filed:
Nov. 06, 2014
Applicant:
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Inventor:
Brian Hardie, San Francisco, CA (US);
Assignee:
OATH INC., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04H 60/32 (2008.01); H04N 7/16 (2011.01); H04N 21/2547 (2011.01); H04N 21/81 (2011.01); H04N 21/2343 (2011.01); H04N 21/41 (2011.01); H04N 21/658 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2547 (2013.01); H04N 21/23439 (2013.01); H04N 21/4126 (2013.01); H04N 21/6581 (2013.01); H04N 21/812 (2013.01);
Abstract
A client-side component in a real-time bidding (RTB) system for video advertisements configures the client device to, in response to a request for a video advertisement sent by the client device to the real-time bidding system, receive a first set of information associated with the video advertisement, parse the received first set of information to obtain the video advertisement and associated pixel firing information, provide the video advertisement to a video player on the client device, and fire a first pixel upon occurrence of a first predefined event associated with the video advertisement.